Nykaa, India’s leading beauty and lifestyle retailer has expanded its international brand portfolio with the launch of luxury beauty brand Yves Saint Laurent (YSL) in India.
With this partnership, Nykaa will offer an assortment of YSL Beauty’s iconic products like lipsticks, foundations, eye palettes and mascaras to Indian consumers.
Commenting on the YSL launch, Anchit Nayar, executive director CEO of Nykaa Beauty in a statement said, “We are determined to bring the best of international beauty to our shores, and we are thrilled to introduce the legendary YSL Beauty makeup to Indian consumers. Yves Saint Laurent is synonymous with luxury, boldness, and innovation, making it a perfect addition to our unparalleled portfolio of premium brands.”
“The brand’s ethos of encouraging bold and authentic expressions of individuality blends perfectly with Nykaa’s values. We are confident that the introduction of YSL Beauty Makeup will elevate the luxury beauty experience for our consumers, redefining beauty standards,” Nayar added.
YSL Beauty makeup will be exclusively available in India on the Nykaa website, app and select Luxe stores across India for the next two months.
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