Westside launches stores in Kochi’s Kalamassery, Chennai’s Velachery, Bengaluru’s Hesaraghatta

Apparel business Westside has bolstered its brick-and-mortar presence in South India to reach new customer demographics. The Tata-run multi-brand retailer has opened three new stores in Kochi’s Kalamassery, Chennai’s Velachery, and Bengaluru’s Hesaraghatta.

“We’re thrilled to announce the grand opening of not one, not two, but three brand new Westside stores in [the] South,” announced Tata’s Trent Limited’s regional head Raja Kasim on Linkedin. “These stunning stores are your ultimate fashion destinations, curated to cater to all your style cravings.”
 
Each of the new stores retail Westside’s selection of 22 in-house labels for men, women, and children including Bombay Paisley, Vark, Noun, Gia, and Studio West. The stores also house accessories such as footwear, handbags, and fashion jewellery as well as perfumes and cosmetics. 

Westside also recently launched a new denim campaign for the Spring season with a lively and youthful fashion video, the brand announced on Facebook. The collection is modelled by a diverse range of young Indians to promote ideas of inclusivity and freedom. 
 
“Get ready to elevate your denim game with Nuon by Westside this season,” announced Westside on Facebook. “From versatile white denims to cargo fits that are more than just pockets, our latest collection has got everything you need to stay stylish this season.”