Viah Beauty enters Indian skincare market

Viah Beauty, a luxury skincare brand has been launched in India with its debut lineup of premium summer skincare products.

The brand’s summer skincare range includes cleansers, toners, moisturisers, serums, and sunscreens.

Viah Beauty expects its affordable price range to help it make inroads in the Indian skincare market.

Commenting on the launch, Riddhamn Baahri, co-founder of Viah Beauty in a statement said, “We are excited to bring Viah Beauty to India. India’s skincare market is rapidly expanding, reflecting a growing trend towards increased focus on personal grooming and wellness.”

“Our mission is to provide Indian consumers with luxurious skincare solutions tailored to effectively address their unique skin concerns. With our range of affordable premium formulations, we aim to make high-quality skincare accessible to all without compromising on efficacy,” Baahri added.

Viah Beauty claims its products are free from minerals, parabens, sulphates, and 100 percent cruelty free. The brand’s products are available for purchase on their website.