TechnoSport joins Bluesign as first India based system partner

Tiruppur based sportswear brand TechnoSport has joined sustainable solutions business Bluesign as its first India-based partner. The tie up is designed to enable TechnoSport to pursue sustainability in textile manufacturing.

“Bluesign is a gold standard for more sustainable textiles,” said Techno Sportswear India Private Limited’s managing director Sunil Jhunjhunwala in a press release. “From fibre to finished product, they collaborate with brands, manufacturers, and chemical suppliers to create safer workplaces and textile products that have a minimal impact on the environment and people. We are very excited to sign up with Bluesign for their system partnership which will make our brand the first to sign in India. We feel proud to be among the 150 global brands that are part of the Bluesign system partner network.”
 
Bluesign focuses on using sustainable chemistry in textile production. The business works with brands, manufacturers, and chemical suppliers to develop environmentally friendly production solutions.

“Joining the Bluesign system empowers us to prioritise sustainability and environmental responsibility, showcasing our commitment to continuous improvement in environmental performance,” said Jhunjhunwala. “By accessing the expertise of Bluesign, we shall benefit from their rigorous evaluation of processes and materials, ensuring compliance with stringent environmental and safety standards throughout the textile supply chain. This collaborative approach will not only streamline our operations but also drive innovation, enabling us to stay ahead while reducing our environmental footprint.”
 
TechnoSport retails men’s and women’s sports apparel including vests, jackets, and pants as well as a range of children’s active wear. The brand can be found in a range of multi-brand outlets across India.
 
“With all the global shifts going on in India with its long history in textile production now can go beyond being a price sensitive market, but rather evolving into a well reputable and responsible player in sustainable and clean textile production,” said Bluesign’s CEO Daniel Rufenacht. “We are happy to have Techno Sports on board and appreciate their decision in becoming a sustainable brand and leading this journey.”