Tanishq launches everyday jewellery line for Akshaya Tritiya

Tanishq has launched a new everyday jewellery line named ‘GlamDays’ on the occasion of Akshaya Tritiya. The Tata Group brand will also hold a number of in-store styling sessions to engage shoppers this season.

“Drawing inspiration from diverse global designs, GlamDays redefines everyday elegance with stylish yet versatile daily wear jewellery that can be adorned everyday from AM to PM,” announced the brand in a press release.  “Whether it’s floral pendants exuding delicate charm, bold yet refined gold hoops, evergreen infinity rings, or chic gold bracelets, GlamDays offers a contemporary range of gold and diamond daily wear jewellery, that effortlessly transitions from daytime sophistication to evening glamour. The range caters to the diverse style preferences to create a beautiful new look every day.”
 
Tanishq’s styling sessions will bring together shoppers in select brand stores where they will hold interactive events to share tips on how to style fine jewellery for weddings, occasions, and everyday life. Along with promoting its new product line, the sessions are designed to drive in-store footfall.
 
The GlamDays collection focuses on self-expression and boosting confidence through designs which can be styled to showcase the wearer’s personal style, according to Tanishq. Made from 18 and 22 carat gold, the lightweight pieces also offer an accessible way to purchase gold jewellery at a time when gold prices are high.