Senco Gold launches campaign ‘Khushiyon Ki Reet’ for wedding collection

Senco Gold & Diamonds has launched its new campaign with a wedding season film titled ‘Khushiyon ki Reet’ for its Vivaah collection.

The campaign film featuring actor Yogita Bihani and directed by filmmaker Priyanka Ghose encapsulates the essence of ‘Tradition of Joy’ making Senco’s jewellery a bridge between the past and the present and a treasure for the future.

Commenting on the campaign, Joita Sen, director at Senco Gold in a statement said, “At Senco Gold & Diamonds, every piece we create is a celebration of history, innovation, and the enduring happiness that comes from both crafting and wearing something truly special. Khushiyon Ki Reet encapsulates the very soul of our brand and our deep connection with customers.”

“This campaign for the Vivaah Collection reflects our seamless blend of heritage and modernity, appealing to a new generation of Indians who joyfully rediscover the beauty of traditions in contemporary ways,” Sen added.

Senco Gold started its journey in West Bengal and currently has pan-India presence of over 160 showrooms.