Casio’s G-Shock names Shubman Gill as India brand ambassador

Casio’s global watch brand G-Shock has announced celebrity cricketer Shubman Gill as its new India brand ambassador. In his new role, Gill will promote the brand and announced the partnership by promoting G-Shock’s classic all-black models GA-2100-1A1DR and DW-5600BB-1DR.

“We are delighted to welcome Shubman Gill to the global G-Shock family,” said Casio India’s managing director Hideki Imai, Indian Retailer Bureau reported. “His inspiring persona and unwavering determination resonate strongly with G-Shock’s values, making him the perfect embodiment of our ‘spirit of toughness.’ Together, we aim to empower the youth, encourage them to embrace challenges, and foster an unyielding spirit of never giving up.”
 
As Gill is one of the youngest professional cricketers and a personality known for his perseverance, G-Shock sees him as the right person to engage with Gen Z and millennial consumers across India. The partnership solidifies G-Shock’s commitment to the Indian market and emphasises its image as a youth-centred, durable watchmaker. 

G-Shock has retailed watches for over four decades and has focused on catering to young consumers. The brand retails in India through Casio’s direct to customer e-commerce store for the country as well as through multi-brand marketplaces including Flipkart, Myntra, and Amazon India among others.