Recode Studios opens its 10th store in Ludhiana

Beauty brand Recode Studios has strengthened its retail presence with the launch of its 10th store in the city of Ludhiana.

The store spread across an area of 230 sq ft has been been launched with an initial investment of Rs 15 lacs.

Recode Studios aims to further expand its retail footprint by opening 10 more stores within this fiscal year with focus on tier 2, 3 cities and eyeing revenue of Rs 50 crore ($6.2 million) by FY24.

Commenting on the expansion, Dheeraj Bansal, co-founder of Recode Studios in a statement said, “Recode Studios has always been about making beauty accessible to everyone. Our journey, from a humble startup to the inauguration of our 10th store in Ludhiana, underscores the trust and affection our customers have bestowed upon us. We are excited to introduce our unique approach to makeup and skincare to Ludhiana, offering a shopping experience that seamlessly blends quality and affordability.”

Dheeraj Bansal launched Recode Studios in 2018 as a beauty and personal care brand designed to appeal to young Indians. It specialises in makeup, skincare, haircare, bath and body care, grooming appliances, personal care, and wellness products.