Qi Ayurveda launches as Ayurvedic beauty brand

Entrepreneur Rajshri Pathy has forayed into India’s fast growing beauty industry and launched new brand Qi Ayurveda. The label’s first product line is a range of haircare products designed to target specific beauty concerns.

Qi Ayurveda’s maiden product line has launched with a range of shampoos, conditioners, and hair oils in categories comprising ‘Hydrate’, ‘Restore’, ‘Wellness’, and ‘Nourish’. “Enhance moisture, repair your hair from within, boost scalp health and protect against UV-ray-induced stress,” announced Qi Ayurveda on Facebook, sharing its first collection.
 
“The inspiration behind Qi Ayurveda stemmed from my upbringing in Coimbatore, where Ayurveda wasn’t just a tradition but a way of life,” Rajshri Pathy told Elle India about the brand’s inception. “Witnessing the transformative power of Ayurvedic rituals first-hand, I was inspired to create a brand that marries ancient wisdom with modern innovation. Qi Ayurveda is born out of a deep respect for Ayurveda and a desire to bridge the gap between tradition and technology. I constantly asked myself how could I take Ayurveda to the next level, and this was the answer.”
 
Rajshri Pathy has launched and co-launched a number of creative ventures including the India Design Forum and Ayurvedic premium personal care brand Kama Ayurveda. Pathy chose the name ‘Qi’ for Qi Ayurveda for its meaning of ‘a vital life force’ which unites the body and mind, as the brand’s products are also intended to do.