Eponymous designer Payal Singhal recently held her first ‘demi-couture’ fashion show in partnership with accessories brand Coach as part of her brand’s preparations for its quarter century anniversary in 2024.
“‘Fashion in Motion’ is very close to my heart as it’s segway into our 25th Anniversary celebrations in 2024,” said Payal Singhal on her brand’s Facebook page. “It’s also our very-first demi-couture collection and elevates our DNA with a more intricate commitment to our craft and signature sensibility.”
The collection mixes bright hues of magenta and yellow with tropical prints and glittering details. Long, floaty silhouettes and fluid textiles give the collection a luxury meets resort wear feel.
The brand also opened two new flagship stores in 2023, one in Kala Ghoda in Mumbai and one in Dhan Mill in New Delhi, according to the brand’s website. The new stores opened as part of Payal Singhal’s omni-channel expansion strategy.
Payal Singhal also collaborated with a number of brands last year and designed a makeup kit in collaboration with cosmetics brand Kiro Beauty. The label also also launched a floral gifting line with Bloom Barn Mumbai and launched an exclusive ready-to-wear collection with multi-brand retailer Azorte. Payal Singhal reaffirmed its commitment to wedding wear with its collection ‘Modern Mughals’ which mixed the brand’s signature bohemian style with bridal motifs and aims to continue to expand in 2024.
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