Janasya, an ethnic wear fashion brand has signed actor Rashmika Mandanna as its brand ambassador to expand its customer base with the youth of India, which is the target audience for the brand.
The actor will be seen endorsing the brand’s products in a regional and national marketing campaigns targeted at young customer base in India.
Commenting on the association, Vinay Kanodia, co-founder of Janasya in a statement said, “We are excited to begin this remarkable journey with Rashmika Mandanna. Her flawless sense of fashion and fashion-forward approach perfectly encapsulate our brand spirit. Together, we want to design a collection that is unparalleled and pushes the boundaries of modern fashion while capturing the spirit of Indian history.”
Rashmika Mandanna added, “I have been an enthusiastic supporter of Janasya for a while, so I was overjoyed when they asked me to be their brand ambassador. I find it very admirable that they come up with such exquisite clothing that is both fashionable and reasonably priced.”
Janasya sells its products from its website and other leading e-commerce platforms.
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