Myntra strengthens international portfolio with launch of ‘Oasis’

Flipkart-owned Myntra has strengthened its international portfolio with the launch of British fashion brand ‘Oasis’ on its platform.

Oasis is the sixth brand from the Boohoo Group to be available on Myntra, after the addition of Boohoo Woman, Boohoo Man, Nasty Gal, Miss Pap, and Dorothy Perkins.

Oasis will offer a wide range of products across categories like dresses, tops, and heels along with a few options from its sustainable collection.

As a part of the promotional activities, Oasis will have a dedicate online brand store along with enhanced on-app visibility to connect with Myntra’s customer base.

With its association with Myntra, Oasis aims to strengthen its foothold in the Indian market by tapping women shoppers from metros and tier1 cities.

Myntra platform has been rapidly expanding its international portfolio currently offers over 6000 leading fashion such as H&M, Levis, Tommy Hilfiger, Mango, Marks & Spencer among many others.