Skincare brand Molecule53 announces it has launched first Argireline® Peptide Complex in India

Skincare brand Molecule53 has launched what it has named as India’s first Argireline® Peptide Complex. The brand aims to fill what it sees as a gap in the market for preventative anti-aging solutions at accessible price points.

“Amidst a sea of skincare products brimming with harsh actives and exfoliating acids, Molecule53 chose a different path by embracing a peptide-first approach,” announced the brand in a press release. “Peptides, composed of amino acids, serve as the fundamental building blocks for vital skin proteins like collagen and elastin. Unlike aggressive acids, peptides work harmoniously with your skin, encouraging natural renewal processes without causing undue stress or irritation. With Molecule53, you’re not just investing in skincare; you’re prioritising the health and resilience of your skin. Molecule53 is not just about fancy packaging – but all about science and technology.”
 
The new serums are targeted at women aged 25 and over. These include its ‘Matrixyl® Super Serum 12%’ and ‘Argireline® Amplified 5% age reversal serum’.
 
Molecule53 was established in November 2023 and describes itself as, “India’s first peptide and barrier-first company”. The brand aims to create skincare products which are specifically tailored to the properties and needs of Indian skin, as well as the country’s climate, with a focus on anti-aging solutions.
 
The brand’s products are priced in the mid-segment of the market to make them accessible to a wide customer base. Molecule53 retails from its direct to customer e-commerce store and has also recently launched its product selection on multi-brand e-commerce platforms Amazon India, Nykaa, and Flipkart.