Lavie expands portfolio with launch of watches

Lavie, a fashion lifestyle brand from Bagzone Lifestyles Pvt Ltd has expanded its product portfolio with its entry into the watches segment.

The brand’s maiden women’s watches collection has been launched with five designs namely Luna, Venus, Iris Classic, Grace, and Elisa.

Bagzone had recently raised a $9 million investment from First Bridge India Growth Fund to diversify its portfolio and with this launch has now become a multi-category brand.

Commenting on the new category launch, Ayush Tainwala, CEO of Lavie in a statement said, “Our latest collection of women’s watches reflects our commitment to redefining fashion statements and elevating women’s style. This expansion marks a significant step in Lavie’s journey as we foray into a new category, showcasing our dedication to style and innovation.”

“We have transformed our vision into reality by expanding into a new product category, and we’re excited to take it further, setting new standards in the world of women’s fashion,” he added.

The watches priced at Rs 5,999 ($75) are available for purchase on Lavie’s official website and at Lavie retail outlets nationwide.