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Lavie expands portfolio with launch of watches

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Lavie, a fashion lifestyle brand from Bagzone Lifestyles Pvt Ltd has expanded its product portfolio with its entry into the watches segment.

Lavie expands portfolio with launch of watches – Lavie

The brand’s maiden women’s watches collection has been launched with five designs namely Luna, Venus, Iris Classic, Grace, and Elisa.

Bagzone had recently raised a $9 million investment from First Bridge India Growth Fund to diversify its portfolio and with this launch has now become a multi-category brand.

Commenting on the new category launch, Ayush Tainwala, CEO of Lavie in a statement said, “Our latest collection of women’s watches reflects our commitment to redefining fashion statements and elevating women’s style. This expansion marks a significant step in Lavie’s journey as we foray into a new category, showcasing our dedication to style and innovation.”

“We have transformed our vision into reality by expanding into a new product category, and we’re excited to take it further, setting new standards in the world of women’s fashion,” he added.

The watches priced at Rs 5,999 ($75) are available for purchase on Lavie’s official website and at Lavie retail outlets nationwide.

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