Just Herbs names Athiya Shetty as brand ambassador

Luxury ayurvedic beauty brand Just Herbs has named actor Athiya Shetty as its new brand ambassador.

The actor will be seen endorsing the brand’s products such as their ghee-based lipsticks, lip glosses, foundations among several other makeup products.

Shetty will feature in campaigns across platforms including digital, print and at points-of-sales. Additionally, she will also be seen in marketing activities on the brand’s website and e-commerce platforms including Nykaa, Amazon, Flipkart, Myntra among others.

Commenting on the collaboration, Arush Chopra, CEO co-founder of Just Herbs in a statement said, “Athiya is a mix of traditional elegance with a modern aesthetic which fits perfectly with our philosophy of re-imagining traditional Ayurvedic formulas in modern day beauty formats.”

Athiya Shetty added, “I am happy to be a part of this association to advocate for our rich ayurvedic rituals and how it can combine with new age beauty products for long-lasting solutions.”

Arush Chopra founded Just Herbs in 2013 as a natural beauty brand which was created using Chopra’s mother Neena Chopra’s knowledge and application of Ayurveda. It currently sells through its website, e-commerce stores and retail outlets across India.