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Thursday, May 23, 2024

Just Herbs names Athiya Shetty as brand ambassador

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Luxury ayurvedic beauty brand Just Herbs has named actor Athiya Shetty as its new brand ambassador.

Just Herbs names Athiya Shetty as brand ambassador – Just Herbs

The actor will be seen endorsing the brand’s products such as their ghee-based lipsticks, lip glosses, foundations among several other makeup products.

Shetty will feature in campaigns across platforms including digital, print and at points-of-sales. Additionally, she will also be seen in marketing activities on the brand’s website and e-commerce platforms including Nykaa, Amazon, Flipkart, Myntra among others.

Commenting on the collaboration, Arush Chopra, CEO co-founder of Just Herbs in a statement said, “Athiya is a mix of traditional elegance with a modern aesthetic which fits perfectly with our philosophy of re-imagining traditional Ayurvedic formulas in modern day beauty formats.”

Athiya Shetty added, “I am happy to be a part of this association to advocate for our rich ayurvedic rituals and how it can combine with new age beauty products for long-lasting solutions.”

Arush Chopra founded Just Herbs in 2013 as a natural beauty brand which was created using Chopra’s mother Neena Chopra’s knowledge and application of Ayurveda. It currently sells through its website, e-commerce stores and retail outlets across India.

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