Feier launches debut activewear and inner wear lines

Feier has launched as a new women’s active wear brand. Retailing through its direct to customer e-commerce store, the label aims to offer a wide range of colourful clothing and inner wear to Indian women of all ages.

“At Feier, we’ve harnessed the power of seamless technology and vibrant design to craft unique activewear pieces that match up to those of international brands,” said the brand’s founder Natasha Vora, the Press Trust of India reported. “Our philosophy revolves around celebrating individuality and empowering our customers to feel fabulous, no matter the occasion.”
 
Feier’s debut collection features a vibrant mix of leggings, ribbed bras, boy shorts, cropped tank tops, strappy sports bras, and matching sets among others, according to its website. The brand also went live with a range of inner wear designed to offer comfort while being active.
 
Feier is priced to appeal to the mass market with garment prices starting at Rs 1,199. The brand’s clothing is also designed to be sustainable and ethnically made.
 
Feier takes its name from the German word for ‘celebration’ which encompasses its aim of spreading joy in everyday life. The label is based in Mumbai and its production facility is situated just two hours from the metro, which has provided numerous employment opportunities to the local community, according to the label.