Yoho launches hands-free sneaker range ‘Blinc’

Direct-to-consumer footwear brand Yoho has expanded its product range with the launch of what it claims to be India’s first hands-free sneaker range ‘Blinc’.

The brand’s Blinc range has been created with hands-free mechanism ‘Springease’ and elastic quick-wear laces, coupled with a lightweight EVA sole.

Commenting on the launch, Prateek Singhal, co-founder of Yoho in a statement said, “We saw that there are many aspects in daily life where one prefers footwear that can be put on quickly. While there are many options for that in open footwear, when it comes to closed footwear, even the easy footwear or slip-ons need adjusting with hands to put on the shoes. And now with Blinc, after testing countless prototypes, we are ready to offer a hands-free experience like no other.”

Ahmad Hushsham, co-founder of Yoho added, “Those who look out for a quick breather after long office hours or road trips, will love the comfort and simplicity of Blinc. Slipping them on and off is as effortless as taking a moment to relax. It’s almost as if they were custom-made, keeping the shoe-off habits or the love to stay barefoot at home in mind.”

Blinc priced at Rs 4,199 ($50) is available at Yoho’s website and leading e-commerce platforms like Amazon, Myntra, Flipkart among others.