Personal care and grooming brand Bombay Shaving Company has announced the launch of its latest 18-hour flash sale with a campaign featuring its founder CEO Shantanu Deshpande.
The campaign incorporates the infamous LinkedIn post of the founder, that aimed to encourage young working professionals to indulge in their 18-hour work schedule.
The 18-hour sale event will be a monthly feature on the 18th day of each month, kicking off at 1800 hrs for a duration of 18 hours.
Commenting on the sale, Gauri Malhotra, chief marketing officer at Bombay Shaving Company in a statement said, “We aim to deliver fresh and exciting experiences for a new generation of Indian shoppers, known for their experimental and online-first nature.”
The sale will offer an exclusive collection of grooming and personal care products from the brand coupled with the founder’s personalised tips. Beyond products, the sale will also offer merchandise and content to enhance the overall shopping experience.
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