Mumbai-based startup womenswear brand Bold & Bae has expanded its product selection and launched a premium lingerie and casual wear line. The business aims to cater to shoppers in metros and rural areas alike by focusing on direct to customer retail.
“Bold & Bae is passionately committed to introducing cutting-edge fashion that connects with the diverse modern woman from all walks of life,” said Bold & Bae Fashion’s co-founder Smita Thorat in a press release. “Our goal is to empower women from all walks of life, whether they are fearless graduates with a passion for starting up, self-empowered successful entrepreneurs, or inclusive mothers striving to restart. Through the launch of Bold & Bae, we aspire to bridge the existing gap in the Indian market by offering premium and comfortable women’s wear at reasonable price.”
The brand retails from its direct to customer e-commerce store and also has a presence on multi-brand platforms including Myntra, Amazon, Ajio, Meesho, and Flipkart among others. In the coming two years, Bold & Bae aims to secure and invest over $1 million in product diversification and international expansion, according to co-founder Haresh Motirale.
“Our extensive range, meticulously crafted from high-quality international fabrics, promises unparalleled comfort and trailblazing fashion for every woman who wants to embrace her inner beauty and unleash the power within,” said Bold & Bae’s co-founder Joyce Motirale. “Our goal is to empower women across India, including those in Tier 2, 3 towns, and rural areas, with access to stylish, comfortable intimate, active wear and casual wear clothing suitable for every occasion.”
Copyright © 2024 FashionNetwork.com All rights reserved.
