Lehar Footwears signs Mahima Chaudhry, Charu Asopa for promotional campaign

Lehar Footwears Limited has appointed actors Mahima Choudhary and Charu Asopa for its branding and promotional activities.

As part of the association, the artists will feature in the brand’s promotional activities and endorse Lehar products through product packaging, external display, newspaper advertisement, television commercials as well as digital marketing.

With this association, the brand aims to expand its customer base and footprint across the country.

Commenting on the association, Raj Kumar Agarwal, managing director of Lehar Footwears Limited in a statement said, “At Lehar Footwears, it has been our constant endeavour to bring fashionable footwears to the consumers of every gender, age and for every occasion. Currently, about 1/3rd of company’s sales is garnered from female consumers.”

“The artists popularity is what the company is capitalizing to catalyze our expansion to different parts of country as well as introduce newer product lines. The promotional and branding campaign is expected to bring more awareness amongst the target customers of the company’s product range being offered to them over last three decades,” he added.

Founded in 1995, Lehar Footwears is a regional mass-footwear manufacturer with a production capacity of 2 crore pairs per year. The company also exports footwear to Asian, African and Middle East nations.