Menswear brand Arrow has named Anand Aiyer as its new CEO. With over 24 years of experience in the fashion and retail industry, Aiyer is now tasked with leading the brand’s next wave of innovation and expansion.
“I am excited to assume the role of CEO at Arrow, a brand that has consistently embodied the essence of refinement and sophistication across generations,” said Aiyer about his appointment, Indian Retailer Bureau reported. “I eagerly anticipate the opportunity to collaborate with the exceptionally talented Arrow team, collectively forging ahead to enrich our legacy and introduce captivating innovations that will delight our cherished customers.”
Aiyer was chosen for his leadership skills and use of strategy, Indian Retailer Bureau reported. Arrow is confident that it will experience a new phase of growth under the executive’s guidance.
Arrow is an Arvind brand and retails from its brick-and-mortar stores across India in cities including Noida, Hyderabad, Pune, Jammu, Bengaluru, and Indore among others, according to the brand’s website. The brand specialises in men’s western formal wear and suits.
Licensed in over 140 territories, Arrow counts over 400 stores. The brand also has a womenswear and a children’s wear range.
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