Apparel brand Arrow has unveiled a new brand identity for its brick-and-mortar stores. The new colour scheme, layout, and technological features are designed to show the brand’s commitment to both trends and enhancing the customer experience as well as engaging shoppers and boosting footfall.
“We are thrilled to unveil our new identity stores, representing a significant evolution in the Arrow shopping experience,” said Arrow’s CEO Anand Aiyer in a press release on January 3. “The BWB colour scheme, enhanced store layout, and integration of digital screens reflect our commitment to providing our customers with a more immersive and enjoyable fashion journey. We believe these changes will resonate with our customers and elevate their Arrow shopping experience.”
The average store size for Arrow’s new exclusive brand outlet concept is 1,200 square feet. The brand has implemented new apparel display features to increase utility and density. The layout enables store staff to showcase garments together as ensembles to offer shoppers outfit inspiration and make shopping easier, according to Arrow.
Arrow’s previous store colour scheme centred around its signature blue hue. By changing the colour scheme, the brand aims to highlight its premium apparel range and showcase its new aesthetics. Arrow’s new identity stores also feature digital screens with dynamic displays to give shoppers information on in-store promotions and styling tips.
Arrow’s recently launched new identity stores include in Mall of Asia (Bengaluru), Mall of Ranchi (Ranchi), CP67 (Mohali), Gandhinagar, Twin Star (Rajkot), Forum Mall (Cochin), and Pavilion Mall (Ludhiana). The brand is also gearing up to launch a new brand identity store in Ahmedabad Airport.
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