Saks launches designer labels by Anamika Khanna, Rahul Mishra in the US

Saks, an American luxury retailer has partnered with internationally acclaimed Indian designers Anamika Khanna and Rahul Mishra to retail their labels exclusively in the United States.

With this partnership, the latest collections from Khanna’s AK|OK and Mishra’s AFEW labels will be available on Saks website and select Saks Fifth Avenue stores in the US.

Commenting on the partnership, Tracy Margolies, chief merchandising officer at Saks in a statement said, “We are thrilled to introduce two globally celebrated brands to Saks’ preeminent luxury assortment. We are excited to partner with Rahul Mishra and Anamika Khanna to offer their refreshing takes on timeless, everyday dressing to Saks customers, and we look forward to celebrating Indian heritage and artistry through these brand launches.”

Anamika Khanna added, “This moment is an important step forward, and I look forward to the opportunities it will bring. Having a presence at Saks gives us the opportunity to reach a wider, more diverse audience and to further inspire shoppers with the free spirit that embodies AK|OK.”

The luxury retailer hosted a launch event in New York City with both designers unveiling their women’s ready-to-wear collection.

Talking about the collaboration, Rahul Mishra said, “Today’s launch of AFEW Rahul Mishra at Saks marks a significant milestone in my career. This label embodies a vision of effortless, easy-to-wear luxury tailored to the modern woman’s wardrobe, and I believe Saks is the perfect partner to bring that vision to life in the United States.”

This isn’t the first time Saks has partnered with an Indian designer. Last year, Saks hosted a limited-time pop-up with designer Sabyasachi Mukherjee at Saks Fifth Avenue in Beverly Hills.