Nat Habit crosses Rs 100 crore revenue in FY24, focuses on product line expansion

Natural beauty brand Nat Habit crossed the Rs 100 crore milestone for its yearly revenue for the first time in the 2024 financial year. To fuel future growth, the direct to customer business plans to expand its product offering with new, Ayurveda inspired launches.

“We are poised for an exciting future with investments in research and development, robust in-house tech capabilities, and commitment to optimise our supply chain to handle current and new product offerings,” said Nat Habit’s co-founder Gaurav Agarwal, ET Retail reported.
 
The business aims to become profitable in terms of earnings before interest, tax, depreciation, and amortisation in approximately a year and a half’s time. The majority of Nat Habit’s revenue comes from its own e-commerce store and shoppers in Tier 2 and smaller cities are increasingly becoming a strong customer base for the label.
 
Nat Habit plans to expand its skincare and haircare offerings to address a wide range of beauty concerns. The brand also plans to increase awareness and visibility to reach new consumer demographics and expand its distribution into brick-and-mortar retail.
 
“As we move to the next leg of our journey, we remain deeply committed to our mission of making authentic 100% natural beauty and personal care accessible to every Indian household,” said Nat Habit’s co-founder Swagatika Das. “We believe in giving more than we take and are confident that the consumer and stakeholders will truly benefit as we move ahead.”