Nat Habit appoints Ankita Srivastava as chief marketing officer

Nat Habit, a direct-to-consumer beauty, and wellness brand has strengthened its leadership team with the appointment of Ankita Srivastava as chief marketing officer.

In her new role, Srivastava will drive consumer strategy, portfolio expansion, and build a multidisciplinary team to accelerate the next phase of Nat Habit’s growth journey.

Commenting on the appointment, Swagatika Das, co-founder of Nat Habit in a statement said, “We are thrilled to have Ankita onboard, whose expertise and proven success in building leading beauty and personal care brands makes her an ideal brand leader to channel our business goals into a robust marketing strategy. Our strategic vision for the next two years involves a multi-faceted approach aimed at sustaining and scaling our presence in the beauty and personal care industry.”

Ankita Srivastava added, “Nat Habit is redefining the very meaning of natural beauty, and that’s a beauty revolution worth being a part of. Together with the leadership, I aim to scale awareness and fast-track Nat Habit’s journey to becoming a household name synonymous with natural, fresh, and authentic personal care, making natural living a habit.”

Ankita Srivastava has almost two decades of experience in leading marketing and brand strategy. She has previously worked in marketing roles at Garnier, Dettol, Parachute, and Park Avenue.