Reliance Retail-owned fashion e-tailer Ajio will hold its flagship event ‘Big Bold Sale (BBS)’ from December 7 that will see participation by over 5500 brands offering over 1.6 million fashion styles.
BBS will allow customers across 19,000 pin codes pan India shop from brands across categories like fashion, lifestyle, home and decor, jewellery, beauty, and personal care.
Ajio claims that it witnessed 40 percent increase in orders during the early access of the sale event which started on December 4 over business as usual.
Commenting on the sale event, Vineeth Nair, CEO at Ajio in a statement said, “The Big Bold Sale has been one of the most popular sale events that customers eagerly look forward to edition after edition. Since the early access began, we’ve already seen a 40 percent increase in orders over BAU. With the biggest of brands and the boldest of offers, we aim to delight customers this shopping season.”
To promote the sale event, Ajio has launch a campaign with the father-daughter duo of Shakti and Shraddha Kapoor. The 360-degree campaign will run across TV, OTTs, social, digital, and print.
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