Raj Diamonds sees diverse customer choices, expects natural diamonds to sparkle this festive season

Fine jewellery brand Raj Diamonds is confident that India’s diamond jewellery industry will see double digit year-on-year growth this festive season. The business has witnessed a trend of more diverse consumer design preferences but craftsmanship remains a key priority. 

“As we approach the upcoming festive season, the diamond jewellery industry is poised for significant growth, with expectations of a remarkable 20% increase compared to last year’s festivities,” said Raj Diamonds’ managing director Eshwar Surana in a press release. “This year has witnessed phenomenal growth in the industry, and we are hopeful that this growth trajectory will continue in the near future. Notably, consumer spending has seen a substantial uptick, aligning with the phenomenon of ‘revenge shopping,’ where consumers are indulging in their purchases with newfound enthusiasm. Consequently, the consumer’s preference spectrum is becoming increasingly diverse.”
 
Coloured gemstone jewellery will be a major trend this festive and wedding season, according to Surana. The brand has found that exclusive designs are increasingly sought after and contemporary styles suitable for wearing with both traditional and western silhouettes are some of Raj Diamonds’ most popular. 

“With the upcoming wedding season, there is a clear surge in demand for bridal and wedding diamond jewellery,” said Surana. “Natural diamonds will continue to be the epitome of luxury and celebrations of personal milestones. It’s a season to shine, celebrate, and cherish life’s most beautiful moments with the timeless elegance of diamonds.”