431-88 by Shweta Kapur swaps new collection for art and fashion event ‘Pause’

Apparel brand 431-88 by Shweta Kapur decided not to release a Summer collection thus year and instead presented ‘Pause (and Reflect)’ as an immersive art and fashion event. The label collaborated with Howareyoufeeling.studio to launch the introspective exhibition in Okhla, New Delhi.

“We’ve been operating conditioned, adhering to prescribed protocols and deadlines,” said brand founder Shweta Kapur about the event in a press release. “It’s time to step back and reflect. We consciously decided to let ideas unfold naturally and share our evolution with our audience. ‘Pause (and Reflect)’ offers an intimate look at our process.”
 
The showcase walked visitors through a hallway and a bonsai nursery before showing a body of water and asking the viewer to reflect on the creative process. The event was designed to ask questions such as ‘can fashion be calm’ and ‘what if personal style was a feeling’ with the aim of reframing the process of rolling out collections on schedule.
 
“The foundation of this artistic alliance and leadership is understanding the shift 431-88 has set out to achieve as a fashion brand,” said Howareyoufeeling.studio’s founders Doyel Joshi and Neil Ghose Balser. “We wish to facilitate that shift with our practice, anchored in creating moments of personal connection; resonance, the experience we wish to reap is peeling the layers of glamor and discovering a genuine, transparent, grounding connection to the brand, people, and their practice.”