Wrogn partners with Disney to launch Made to Play clothing collection

Apparel brand Wrogn has partnered with Disney to launch a new menswear collection named ‘Made To Play’. The casual wear line features nostalgic Disney characters and launched on e-commerce platform Flipkart. 

“We are excited about this collaboration as it not only reflects Wrogn’s quirky essence but also brings out the nostalgia through iconic Disney characters,” said Wrogn’s chief marketing officer Nishant Poddar in a press release. “The collection ensures accessibility for our customers and encourages them to embrace affordable, comfortable, and playful style choices. The launch of this remarkable collection has been nothing short of phenomenal.”
 
The collection is designed to mix pop-culture with nostalgia and contemporary style, according to Wrogn. Graphic sweatshirts, t-shirts, and hoodies feature classic Disney characters including Mickey Mouse, Donald Duck, and Goofy for a retro take on casual wear. As well as launching online, Made To Play has also launched across Wrogn’s brick-and-mortar retail network across India. 

“Wrogn’s expertise in creating edgy and fashionable apparel, combined with Disney’s timeless stories and characters, ensures that the collection resonates with a vast audience,” announced Wrogn in a press release. “This collaboration aims to inspires consumers to reconnect with their favourite Disney characters and reminisce about their childhood.”
 
Wrogn currently counts over 350 points of sale across 145 Indian cities. The brand, which is co-owned by cricketer Virat Kohli, aims to reach over 1,000 points of sale within the next two to three years.