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Saturday, June 15, 2024

Fastrack increases focus on fashion with new ‘Fleek’ line

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Watch and accessories brand Fastrack has expanded its youth-centred product offering and launched a new watch line named ‘Fastrack Fleek’. Designed for both men and women, the line debuted with 17 brightly coloured watches and a campaign film.

Fastrack Fleek is designed to engage young shoppers across India – Fastrack

Fastrack’s new product line is designed to take the wearer from everyday life to dates and parties, the brand announced in a press release. By offering watches with colourful faces and modern styles, the label aims to deepen its connection to Gen Z consumers in India.
 
The new product line is priced from Rs 2,795 up to Rs 6,195 and has gone live across its brick-and-mortar outlets, direct to customer e-commerce store, and Titan World outlets. The collection is designed to appeal to a range of budgets and style preferences.
 
“The campaign film is set in a surreal world, with dynamic visuals inspired by the shapes and facets of the watches,” announced Fastrack in a press release. “The video is a visual feast, featuring a mix of life size props, dynamic camera movements and a lively choreography that reflects the brand’s ‘Seriously Playful’ attitude. It features the protagonists interacting with the bold shapes and each other in afresh way while making a serious style statement.”
 

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