Vummidi Bangaru Jewellers festive campaign, completes a year in Texas

Vummidi Bangaru Jewellers has launched an interactive festive campaign titled ‘For All Your Festive Looks.’ Designed to engage shoppers across India and the US, the campaign features a series of videos which style jewellery looks for the festive season and has launched across print and social media.

“Our campaign is a tribute to our loyal customers who have always trusted Vummidi Bangaru Jewellers for their festive jewellery needs,” said Vummidi Bangaru Jewellers’ managing partner Amarendran Vummidi in a press release. “We aim to be a part of every celebration in their homes, offering a diverse and exquisite range of gold, diamond, and solitaire collections.”
 
Vummidi Bangaru Jewellers was established in the year 1900 and is a major fine jewellery brand in the South Indian jewellery market. The brand specialises in both diamond and gold jewellery as well as silverware and the business has presided over six generations.
 
In October last year, Vummidi Bangaru Jewellers launched its first brick-and-mortar showroom in the US. Located in Dallas, Texas, the store opened to help the brand connect with the large numbers of non-resident Indians in the area and widen its distribution and customer networks. Vummidi Bangaru Jewellers also retails online through its direct to customer e-commerce store.