Voyage Eyewear has partnered with television personality Prince Narula. In his latest role, Narula stars in a promotional campaign for the brand and will promote the ‘Prince Narula Exclusive Collection’.
The partnership sees Narula hand pick eyewear designs for the brand’s new collection, Voyage Eyewear announced on Facebook. Narula is known for wearing modern eyewear styles and was chosen due to his pan-India popularity thanks to his participation in series including Roadies, Splitsvilla, and Bigg Boss among others.
“We are thrilled to announce our collaboration with Prince Narula for this exclusive campaign,” said Voyage Eyewear’ co-founder Varun Agarwal, Indian Retailer reported. “Prince Narula’s immense popularity and influence will give our brand the necessary boost to expand our customer base. This partnership exemplifies our shared passion for fashion and our unwavering commitment to setting new trends in the eyewear industry. We will deliver a series of captivating styles and initiatives, creating a must-watch space for eyewear enthusiasts and fashionistas.”
The ‘Prince Narula Exclusive Collection’ has gone live on Voyage Eyewear’s direct to customer e-commerce store and the majority of frames are priced at around Rs 3,000. The brand will run social media campaigns with Narula for three months to build brand awareness and boost sales.
Voyage Eyewear aims to offer fashion forward eyewear at affordable prices. The brand retails from its dedicated e-commerce store and on multi-brand marketplaces. All Voyage Eyewear sunglasses are shatterproof and offer UV protection, according to the brand’s website.
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