Vanity Wagon and Shoppers Stop announce strategic partnership

Clean beauty marketplace Vanity Wagon has announced a strategic partnership with multi-brand retailer Shoppers Stop. Following the agreement, Vanity Wagon is now the exclusive curator of clean beauty products for online and offline Shoppers Stop stores.

“We are incredibly excited about the partnership with Shoppers Stop,” said Vanity Wagon’s CEO and co-founder Prateek Ruhail in a press release. “We believe that clean beauty is not just a trend but also a lifestyle. With this collaboration, we are poised to redefine the beauty industry. Our partnership strengthens the clean beauty community and promotes an interconnected business ecosystem. It also allows for experimentation with new products and aligns with an Omni channel retail strategy.” 
 
As part of the partnership, Vanity Wagon will launch its selection in seven high-performing Shoppers Stop and SS Beauty outlets across different Indian cities. The businesses subsequently plan to expand the initiative to a further 50 outlets in the coming year. 

“Our journey to create a transparent and trustworthy platform for clean beauty enthusiasts has led us to this remarkable partnership,” said Vanity Wagon’s founder and co-CEO Naina Ruhail. “It represents a significant step towards making clean beauty accessible to a larger audience. We are dedicated to providing our customers with the best clean beauty products, and Shoppers Stop’s extensive reach will help us achieve this goal.”
 
The tie up is designed to expand the reach of the business’ affiliated clean beauty brands and to boost consumer consciousness about clean beauty. “We are excited to announce Vanity Wagon as our Clean beauty partner,” said Shoppers Stop’s beauty CEO Biju Kassim. “This partnership underscores our dedication to providing customers with the highest quality beauty products. Together, we aim to redefine and enhance the clean beauty retail experience for all our shoppers.”