22.7 C
Munich
Monday, May 20, 2024

MCM and Bape launch Lunar New Year capsule collection

Must read


Translated by

Véronique DOTRAUX

Published



Jan 5, 2024

German luxury fashion house MCM and Japanese streetwear brand A Bathing Ape (Bape) have once again joined forces for the launch of a Lunar New Year capsule collection, celebrating the Year of the Dragon. 

MCM and Bape launch Lunar New Year capsule collection. – MCM and Bape

The Lunar New Year Edition capsule is characterized by pattern play, playful graphics, and the fusion of Bape’s notorious shark motif with MCM’s signature Visetos. At the heart of the collection, is the infamous Bape STA logo enveloped with a golden dragon, symbolizing unapologetic confidence and irreverent style for the new year. 

The Shark Hoodie, designed in Black & Cognac Visetos, proudly showcases the collaboration logo and the Bape shark motif. Completing the collection is MCM’s most celebrated silhouettes, including the Backpack, Belt Bag, Crossbody, Boston, Weekender, North-South Tote, and handheld Pouch, reimagined with a transparent rendition of Bape’s renowned camo pattern debossed in gold over the Visetos in Cognac & Black. 

Each piece in the collection is adorned with durable gunmetal hardware and feature oversized graphics, audacious curvilinear patterns, and daring animalistic patches, finished with the collaboration logo. 

“We are pleased to recombine MCM’s rich heritage of artisanship & mobility with the dynamic creativity of Bape for this next drop,” said Sabine Brunner, president and brand and commercial officer of MCM.
 
“Both brands complement one another as they achieved prominence through their natural proximity with the global streetwear movement – MCM finding a renaissance in the New York hip-hop community of the ’80s, and Bape coming of age during the explosion of Tokyo’s Harajuku scene in the ’90s. It is a true celebration of luxury streetwear that captures the essence of the Zeitgeist.” 

Thomas Hui, chief operating officer of Bape, added: “We are excited to join forces again with MCM for a collaboration that merges the best of both worlds. The launch of this capsule collection is an inspiring synergy of style, individuality, and an unbridled spirit of innovation. This sensational collection will elevate the whole luxury streetwear vibe to the next level.”

The launch follows the success of their debut collaboration in 2019.
 

Copyright © 2024 FashionNetwork.com All rights reserved.



Source link

- Advertisement -spot_img

More articles

- Advertisement -

Latest articles