Women’s fragrance brand Vanesa has announced actress Tamannaah Bhatia as its brand ambassador for its recently launched skincare range. In her new role, Bhatia will star in campaigns to promote Vanesa’s skincare range as well as clean beauty.
“We are pleased to have Tamannaah Bhatia as a part of our skin care campaign ‘LoveYourselfLoveVanesa’ and amplifying our message of embracing and upholding one’s skin care regimen and encouraging self-awareness and self care,” said Vanesa Care Private Limited’s managing director Saurabh Gupta in a press release. “Our goal at Vanesa is to assist people in becoming aesthetically attractive and healthy versions of themselves. This association will surely aid us in raising the skin care narrative.”
The brand’s appointment of Bhatia shows its drive to establish a position for itself in India’s skincare industry, according to the brand. Vanesa also works with Bollywood actress Kareena Kapoor Khan as its fragrance brand ambassador and recently stepped into cosmetics by launching a ‘Smoky Eyes Kajal’ on multi-brand platforms Flipkart and Myntra.
“I am thrilled to embark on this journey of promoting skin care because skincare is a crucial part of my daily routine, and I feel that caring for yourself and your skin makes you feel more joyous and content,” said Bhatia.
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