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Mini Diamonds enters offline market with its first store in Mumbai

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October 14, 2024

Mini Diamonds India Ltd (MDIL), a lab-grown diamond jeweller has entered the offline retail market with the opening of its first flagship store in Mumbai under the brand name Namra Jewels.

Mini Diamonds enters offline market with its first store in Mumbai – Mini Diamonds India Ltd

The store located at Atria Mall on Annie Besant Road will offer a wide range of jewellery in 14 karat gold with lab-grown diamond pieces.

The store launch is part of MDIL’s retail expansion strategy of further strengthening its presence in the lab grown diamond jewellery market both within India and globally.

Commenting on the launch, Upendra N Shah, chairman managing director at Mini Diamonds in a statement said, “The launch of our flagship store is a proud moment for us. We are thrilled to introduce our lab-grown diamond collections in a physical retail space, and the positive reception today only strengthens our resolve to continue offering high-quality, sustainable jewellery.”

Mini diamonds will operate its retail stores through its wholly owned subsidiary Namra Jewels Pvt Ltd.

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