Upsilon launches first retail store at Ahmedabad airport

Upsilon, a homegrown premium perfume brand has opened its first retail store at Sardar Vallabhbhai Patel International Airport (SVPIA) at Ahmedabad.

The store currently housed a diverse range of products for men and will soon see Upsilon’s new variants and an exclusive women’s fragrance range too.

Commenting on the launch of their first store, Neeraj Bhensdadia, co-founder of Upsilon in a statement said, “Having founded Upsilon just over a year ago, our first store at SVPIA at the international departures gives us increased branding visibility to the Indian as well as foreign travellers travelling overseas to different locations.”

“Ahmedabad being a key attraction sees many NRIs and foreigners from across the world to witness the city’s lively aura, culture, and food, among other attractions. We look forward to opening many more Upsilon stores in strategic destinations moving forward,” he added.

Direct-to-consumer brand Upsilon was founded by Neeraj Bhensdadia, Vatsal Vachhani, and Ravi Dadhaniya.

The brand sells through its website and e-commerce partners including Amazon, Nykaa, Jio Mart, Flipkart, and others.