United Colors of Benetton appoints Lars Nielsen as chief financial officer

United Colors of Benetton has strengthened its leadership team in India with the appointment of Lars Nielsen as the chief financial officer.

In his new role, Nielsen will head the business and corporate finance vertical for Benetton India that includes handling financial operations, financial planning, and analysis to strategic finance.

Commenting on the appointment, Ramprasad Sridharan, CEO of United Colors of Benetton India in a statement said, “Lars’ experience and strategic financial expertise make him an invaluable asset in driving our next phase of growth. We eagerly anticipate his valuable contributions as we continue to innovate and revolutionize our business.”

Lars Nielsen added, “Fashion is a new industry to me. However, I believe it’s also an advantage to bring an outsider’s perspective on the growth curve that Benetton is on in India.”

Lars Nielsen has around two decades of experience in financial management, accounting, and strategic planning. Prior to joining United Colors of Benetton, he was the finance director (APAC) in KK Wind solutions.