Titan’s Skinn launches affordable fragrance line Skinn 24Seven

Titan Company Limited’s fragrance brand Skinn has expanded its affordable premium product offering and launched ‘Skinn 24Seven’. The youth-focused product line caters to the growing consumer demand for accessible fragrances.

“Skinn 24Seven is offering an excellent choice to consumers to enhance their lifestyle choices,” said Titan Company Limited’s fragrances and accessories division’s CEO Manish Gupta, Indian Retailer Bureau reported. “We’re inviting consumers to make fragrance an essential part of their daily ritual, ensuring they’re truly ready to meet every moment at their best. With its combination of premium quality, affordable pricing, and versatile fragrance options, we aim to make premium fragrances accessible to a wider, younger audience without compromising on quality.”
 
Skinn 24Seven’s maiden fragrance collection is priced at Rs 1,745 each, catering to both men and women. The line has launched on Skinn’s e-commerce store as well as with numerous multi-brand retailers, both online and in stores. 
 
“Our focus is pan-India markets, as we’ve identified a strong appetite for affordable premium products,” said Gupta. “We’re not just selling fragrances; we’re offering a daily dose of confidence and style. This launch represents our commitment to innovation and our deep understanding of the Indian consumer’s evolving needs.”