Beauty by Bie expands product offering with overnight mask

Beauty brand Beauty by Bie has expanded its product offering and launched a ‘DND Mask.’ The overnight face mask uses ‘3D Matrix Technology’ to hydrate and reset the skin and has gone live on the brand’s direct to customer e-commerce store. 

“We’ve been conditioned to believe that ‘beauty sleep’ is the only way to wake up with great skin,” said Beauty by Bie’s co-founder Queenie Singh in a press release. “But DND rewrites the rules. It deeply hydrates, repairs, and resets your skin overnight, giving you the glow of a full night’s sleep- even if you’ve had just a few hours. This is skincare that works smarter, not harder, perfect for modern lifestyles.”

Beauty by Bie’s new launch was developed over 21 months and with 27 product trials. Featuring both Prebiotics and Probiotics, the mask is designed to restore the skin’s microbiome and give the effect of “sleep in a bottle,” according to the brand. 

“Our goal was to create a single nighttime product that delivers maximum results with minimal effort,” said Beauty by Bie’s co-founder and ‘skin guru’ Dinyar Workingboxwalla. “DND is not just a mask- it’s an advanced skin recovery treatment that provides hydration, and barrier repair in one step. It’s the only overnight mask you’ll ever need.”

The mask is priced at Rs 2,100 and it also contains ingredients including Ceramides and Bakuchiol as well as the label’s own ‘Special Blend of Wonderage™.’ The product’s 3D Matrix Technology is designed to insure that its ingredients penetrate into the skin.