The Souled Store partners with Simpl to strengthen e-commerce operations

The Souled Store, a direct-to-customer (D2C) brand has partnered with Simpl, a checkout network to strengthen its e-commerce platform.

With this partnership, consumers can access official merchandise from The Souled Store platform (app and website) through Simpl’s 1-tap checkout.

The partnership is expected to provide the brand’s customers with a seamless e-commerce experience while enhancing conversions, minimising transaction failures, cash-on-delivery transactions and reducing product returns.

Commenting on the partnership, Vedang Patel, co-founder of The Souled Store in a statement said, “The Pop fashion ecosystem in India is maturing at a rapid pace with millions of customers from across the country taking to e-commerce and D2C platforms to fulfil their evolving fashion needs. As a customer-focused platform, we felt the need to provide greater convenience to our customers, particularly millennials and Gen Z, across the board for whom e-commerce has become the primary retail channel.”

Nitya Sharma, founder CEO of Simpl added, “Simpl, as an organisation, is committed to bringing an enhanced convenience and building customers’ trust on merchants online through its proprietary 1-Tap Checkout. This partnership also expands our presence in the fashion e-commerce sector with hundreds of merchants serving millions of customers, choosing Simpl as their preferred checkout partner checkout.”

The Souled Store co-founded by Vedang Patel, Aditya Sharma, Rohin Samtaney, and Harsh Lal designs, manufactures and retails apparel products with designs ranging around pop-culture themes such as superheroes, movies, and television shows.