Cosmetics brand Swiss Beauty has diversified its product selection and launched what it describes as India’s first holographic eyeliner range to engage with Gen Z shoppers during the winter festive season.
“Experience the magic of our newest Holographic Eyeliner,” announced Swiss Beauty on Facebook. “Multi-chrome shades that add depth and dimension to your eyes, making every look pop! Express your style with six mesmerising shades that let you explore endless eye makeup possibilities. Stay smudge-proof and waterproof all day long, flaunting vibrant, long-lasting colours that stand out without a hassle.”
The eyeliners are priced at Rs 499 and are designed to offer a high end product at an affordable price point. The eyeliners have a highly pigmented formula with a colour changing effect which shows two hues at once, Indian Retailer Bureau reported.
The range has launched with six colour options: Northern Lights, Stardust, Meteor, Milky Way, Nebula, and Coloured Earth. The product’s formula is designed to be long lasting and the range is both paraben-free and vegan.
Swiss Beauty is headquartered in Gurgaon and retails through its direct to customer e-commerce store and on numerous multi-brand platforms, according to its Facebook page. The business recently partnered with Bollywood celebrity Tapsee Pannu who has starred in its most recent brand campaigns.
Copyright © 2024 FashionNetwork.com All rights reserved.
