The Shirt Dandy has launched in the Austrian market with German language capabilities and a small studio. The brand has also deepened its partnership with Tailoor, the software arm of Successori Reda S.p.A, to enhance its artificial intelligence capabilities in the Indian market.
“The artificial intelligence will then take on the role of a personal advisor, making recommendations based on the customer’s questions and wishes,” said The Shirt Dandy’s founder Thomas Hebenstreit in a press release. “For us, this is another important step in our efforts to offer our customers a fully comprehensive shopping experience and to position ourselves as an innovation leader in India over the next few years.”
The Shirt Dandy has also launched in the Austrian market to reach shoppers across the European country. Along with rolling out its 3D configurator in the German language, the business has opened a small studio in the city of Vienna where customers can have their measurements taken in person for custom apparel.
“In Austria, it was important to us to keep our made-to-measure shirts affordable,” said Hebenstreit. “Almost 80% of our 120 available fabrics are in the price segment below €120, the majority of them between €70 and €100. Everything is included in this price: shipping, embroidering the initials, and the measuring service. To make this possible, we do without expensive infrastructure, but we consider a contact point for customers to be essential. What makes our business model scalable is above all the use of artificial intelligence, which enables customers to obtain their body measurements by uploading two images. For new customers in Austria who use this self-service or measure themselves with a tape measure, we offer a 20% discount on the first order.”
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