The Derma Co expands haircare offering with new launch

Skincare brand The Derma Co has expanded its hair care offering and launched a hair growth serum. Made from plant-based compounds, the serum is designed to reactivate dormant hair follicles.

“Get ready for endless good hair days with a ground-breaking serum that truly works wonders,” announced The Derma Co in a press release. “Introducing The Derma Co’s ‘20% Actives Peptide-Stem Cell Hair Growth Serum’ – your ultimate rescue from thinning, breakage, and hair loss. Achieve thicker, fuller hair in no time… Embark on a transformative hair journey with The Derma Co’s 20% Actives Peptide-Stem Cell Hair Growth Serum, ensuring your hair receives the care it deserves.”
 
The serum retails at Rs 699 and has launched on its direct to customer e-commerce store. The serum is designed to boost scalp health and encourage hair growth due to the natural properties of Redensyl, according to The Derma Co.
 
The Derma Co is run by personal care business Honasa Consumer, which also runs natural beauty brand Mamaearth. In the 2024 financial year, the business reported an annual revenue rate of Rs 500 crore and sold over one crore units, Inc 42 reported. The business was established in 2020 and Honasa Consumer launched in 2016.