Skincare brand ‘The Derma Co’ from the house of Honasa Consumer Limited has reached a monthly revenue of Rs 30 crore ($3.7 million) within 41 months of its launch.
The brand provides solutions for skin and hair conditions to address diverse concerns like acne, acne marks, pigmentation, dull skin, ageing, hair loss, dandruff, and more.
Commenting on the milestone, Varun Alagh, co-founder of Honasa Consumer Limited in a statement said, “The Derma Co was conceived with an aim to democratize the segment of active ingredients-based skincare and make it easily accessible to consumers. Hence, we crafted The Derma Co with clinically tested products in safe formulations using active ingredients to help consumers solve skin concerns.”
“Being the second brand from our house, we deployed the playbooks that were created from our learnings from Mamaearth’s journey. Through the incubation and scale up phase, we realized that we have established repeatable playbooks that helped us reach milestones faster than Mamaearth. This milestone achieved by The Derma Co. has reinforced our belief in our playbooks and we will continue to deploy our learnings across the portfolio brands of Honasa Consumer,” he added.
The Derma Co retails its products across leading e-commerce marketplaces and select modern trade partner outlets across India.
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