The Body Shop launches first India inspired collection (#1681815)

Global personal care and beauty brand The Body Shop has launched its first ever India-inspired collection titled ‘The India Edit’ to celebrate Indian natural ingredients and highlight its commitment to continued growth in the market.

“This is The Body Shop’s heartfelt commitment to India’s rich heritage of India- inspired flora and fauna ingredients,” announced the brand in a press release. “Be it the celebration of lotus, the vibrant hibiscus, the auspicious pomegranate, or the bountiful black grape- the ingredients tell a story deeply rooted in Indian tradition.”
 
The collection has the tagline “Only in India, for You” and has launched on The Body Shop’s Indian e-commerce store and in its brick-and-mortar outlets in the country. The collection’s products are all vegan, paraben-free, and dermatologically tested as well as made with over 90% natural ingredients.
 
The India Edit is made up of a number of sub-collections comprising ‘Lotus,’ ‘Hibiscus,’ ‘Pomegranate,’ and ‘Black Grape.’ Designed to engage Indian shoppers this winter festive season, the line is priced from Rs 395 to Rs 795.
 
The Body Shop was launched in the UK in 1976 by Anita Roddick and retails in the Indian market with Quest Retail. The brand counts stores across the country in a range of mall and high street locations.