Men’s occasion and traditional wear brand Tasva has bolstered its brick-and-mortar presence in the capital. The premium label has opened an exclusive brand outlet in New Delhi’s DLF Avenue Mall in Saket in time for the Spring wedding season.
“Delighted to share,” announced Varun Sharma, head of retail operations at Tasva, Aditya Birla Group on Linkedin. “Tasva, now open at DLF Avenue Mall Saket, New Delhi! Step into a world of timeless elegance and luxury, where every piece tells a unique story. Can’t wait to welcome you to our stunning new space.”
The new store houses Tasva’s range of men’s wedding wear including ornate ivory sets and looks for grooms and guests alike. Accessories such as footwear and turbans complete the look and the store also retails a number of Indo-Western style pieces.
Tasva launched under apparel business Indivinity Clothing in 2021 as a partnership between fashion designer Tarun Tahiliani and the Aditya Birla group. The brand counts a mix of company-owned and franchise outlets and aims to offer classic traditional and occasion wear for the modern Indian man. The business opened its first ever brick-and-mortar store in Bengaluru and also retails online through its direct to customer e-commerce store.
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