Swiss Beauty plans retail expansion across India

Swiss Beauty, a leading cosmetics brand plans to expand its retail presence by opening new stores across the country in the financial year 2024.

The brand plans to double its exclusive brand outlets (EBOs) across 12 Indian cities and open additional 147 beauty assisted outlets along with addition of over 450 touch points in general trade in 2024-25.

With this expansion, the brand expects its revenue to rise significantly in the coming years. Currently, offline markets contribute 60 percent to the company’s overall revenue with the remaining 40 percent coming from offline channels.

Saahil Nayar, CEO, Swiss Beauty, said, “We are thrilled to bring colour cosmetic’s global standards at Swiss Beauty and bringing high performing makeup a step closer to our customers in new locations. Since 60 percent of our revenue comes from offline markets, we are geared up to go stronger on expanding our retail touchpoints in the next 12 months adding exciting new locations to an already present robust network of 25500+ touch points and reaching it to 30000.”

“Around 40 percent of our business comes from tier 2 and smart cities, and we intend to expand our presence in these regions. Our mission is to make our products easily accessible to a wider audience and cater to the beauty needs of our valued customers across India,” he added.

Swiss Beauty, a Gurgaon-based brand retails through its direct to customer e-commerce store and on numerous multi-brand platforms.